THE WORLD BOWLING TOUR STOP THAT SWEDEN HAS BEEN WAITING FOR

LAUSANNE, August 11th – The World Bowling Tour Malmo, also known as the Storm Lucky Larsen Masters, is set to begin this Sunday in Malmo, Sweden and runs through until the finals on August 27th.  The tournament will be the first Swedish event to join the World Bowling Tour and the impressive lineup boasts 465 players from 25 countries including a list of big name professional bowlers coming from bowling hot spots around the globe.  Tickets for the final have already sold out and the WBT Malmo organisers are optimistic from the demand.

Competition Manager Daniel Rönnbäck says “Judging by the huge number of entries we’ve had and that the tickets to the finals are completely sold out well before the start date, this is obviously a competition that Sweden has been waiting for.”

The competition which was cofounded by Swedish Bowling proprietors Rönnbäck and Hampus Torstensson and inspired by Jesper Svensson’s Swedish Rookie Sportsman of The Year award, was set up to encourage young Swedes to to become more active in the sport.

”By having the best bowlers come to Sweden to compete in a tournament would surely inspire our young bowlers.”  Thought Rönnbäck who later recruited previous WBT number one player Swedish national, Martin Larsen to the organising committee.  Larsen has had say over the sporting and athlete sides of the tournament and is elated to be a part of the competition.

”It’s awesome to have come so far that they want to name a tournament after you.”

The World Bowling Tour Malmo will run from August 13th – 27th and fans can watch the competition via:

13th – 25th of August livestreaming via www.luckylarsenmasters.com

26th & 27th of August livestreaming via http://www.worldbowling.org/events-results/world-bowling-tour/ or link from www.worldbowling.org homepage

Follow @worldbowling on facebook & twitter for live clippings and the latest news,videos and photographs from the event

About The World Bowling Tour: The World Bowling Tour is sanctioned by World Bowling, the governing body for the sport of bowling.  The tour is the premier international bowling series that is hosted in numerous, unique cities around the globe.  Men and women compete for points to earn places on The World Bowling Tour rankings.  The points system is based on a continuous two-year cycle, where points include every event from the previous two year format.

For more information on World Bowling or the World Bowling Tour, visit WorldBowling.org or please contact:

Megan Tidbury, PR & Marketing Director

Telephone: +41 78 830 3651; Email: megan@worldbowling.org