Brunswick Bowling, World Bowling and the Chinese Bowling Association Launch Chinese Bowling Foundation
Partners Develop Plan to Foster Bowling Resurgence in China
Brunswick Bowling has joined forces with World Bowling—the international governing body of the sport of bowling—and with the Chinese Bowling Association to establish the new Chinese Bowling Foundation (CBF). The Foundation’s mission is to more actively promote and publicize the game of bowling throughout the People’s Republic of China.
The Chinese bowling boom of the 1990s witnessed hundreds of new centers being opened in major cities. Over the last decade, enthusiasm for the game has waned somewhat throughout Asia with many centers closing, but industry leaders in China believe that bowling is now poised for a major comeback, fueled by the country’s enormous population and fast-growing middle class.
Brunswick Bowling and World Bowling have committed substantial resources to help the Chinese Bowling Foundation achieve its goals. The Company will host educational courses in China on subjects ranging from coaching to ball-drilling to lane maintenance.
“We are very much pleased to join hands with World Bowling and Brunswick, exploring and promoting the game of bowling in China. We believe that our cooperation will surely have a bright future,” stated Wang Li Wei, vice-chairman of Chinese Bowling Association. Brunswick will also sponsor PBA bowlers to play matches and exhibitions in China. Finally, Brunswick will provide its services and products to help the Foundation initiate a comprehensive bowling league and ranking structure in China beginning in 2015. “As the worldwide leader in bowling, we’re pleased to be a charter member of this important new organization dedicated to energizing this great game in China,” said Gary Smith, Brunswick Bowling vice president of international sales.
World Bowling has been leading the effort to get bowling into the Olympics, and the Foundation is hopeful that rebuilding the Chinese bowling market will also fuel that charge. “We are encouraged with the formation of this partnership including our Friends of Bowling partner Brunswick, and the CBA, representing a country in which we have tremendous growth potential. China is crucial in our ongoing Olympic recognition efforts,” said Kevin Dornberger, World Bowling president.
About Brunswick Bowling & Billiards
Headquartered in Muskegon, Mich., Brunswick Bowling is a division of Brunswick Corporation (NYSE: BC), a leader in the recreation industry for more than 165 years. Founded in 1845 to make billiards tables, Brunswick Corporation is focused on bringing Genuine Ingenuity™ to everything it makes. Brunswick Bowling is a full-line supplier of bowling center equipment, supplies and consumer bowling products. Brunswick provides industry expertise, products, installation and maintenance for the development and renovation of new and existing centers as well as mixed-use facilities across the entertainment industry. For more information, visit www.brunswickbowling.com.
About World Bowling
World Bowling is the official trade name for FIQ, recognized by the International Olympic Committee as the world governing body for the sport of Bowling. World Bowling is autonomous in administering the sport and is responsible to promote the development of bowling throughout the world, promote the Olympic movement, contribute to the achievement of the goals set forth in the Olympic Charter, establish rules for the uniform practice of bowling throughout the world, and ensure that official bowling activities meet the requirements of the Olympic Charter. For more information visit www.worldbowling.org.