WORLD BOWLING SIGNS REDDENTES SPORTS AS MEDIA RIGHTS CONSULTANCY PARTNER

LAUSANNE, October 10, 2018 – World Bowling announced today the appointment of sports consultancy agency Reddentes Sports with the mandate to develop new broadcast properties, manage the distribution of its media rights and explore new commercial opportunities for the international governing body of the sport.

Reddentes Sports has been tasked to oversee the broadcast production and media rights distribution for the upcoming World Bowling Men’s Championships in Hong Kong on 23 November – 5 December 2018. It has since confirmed I-Cable, a leading provider of pay-TV services in Hong Kong, as the Host Production and Broadcaster partner, as well as secured distribution in Malaysia (Astro Malaysia Holdings Bhd) and Singapore (StarHub) with more broadcast partners to be announced soon.

In addition, Reddentes Sports will develop long-term strategies for World Bowling’s properties and calendar of events, including a 5-year plan until 2023 for its annual flagship event, the World Bowling Tour.

World Bowling CEO, Kevin Dornberger says “We are excited to work with Reddentes Sport and utilize their wealth of media and commercial expertise to raise the profile of our sport globally. Located in Asia and having relationships with the international sports industry, they are a perfect fit to grow the footprint for our sport in core and emerging markets. We look forward to redefining our media rights structure and commercial portfolio to increase exposure for our athletes and blue-ribbon events. This offers bowling fans greater opportunities to follow the sport, as well as building new revenue streams to take our international events to new heights.”

Reddentes Sport, a consultancy agency that offers expertise and services that include media rights consulting, commercial development, events management and marketing, organizational advisory, as well as athlete management, was recently established by Mark Chew and his partners, who has held successful commercial and leadership roles at global agencies, broadcast media and government positions.

Said Chew, “We are encouraged by this appointment by World Bowling and are excited to offer our global expertise and local knowledge to help realize the sport’s broadcast and commercial potential. This is a wonderful opportunity to work with an international sports federation with bold ambitions to take bowling to the next level, and we are delighted to collaborate with them to reach their goals.”

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About World Bowling:
World Bowling is the international governing body for the sport of ten pin bowling. World Bowling has 112-member federations and is a recognised sport of the International Olympic Committee. During a calendar year, World Bowling runs at least one category of World Championship as well as the World Bowling Tour. Under the jurisdiction of World Bowling, the sport of bowling is featured in The World Games, The Asian Games and the Pan American Games.

About the World Bowling Men’s Championships:
The World Bowling Men’s Championship is bowling’s most prestigious men’s event featuring the top male athletes from World Bowling’s National Federations. Held every four years, this year’s event will occur in Hong Kong

For more information on World Bowling or the World Bowling Men’s Championships, visit www.worldbowling.org
or please contact:
Megan Tidbury, PR & Marketing Director
Telephone: +41 78 830 3651; Email: megan@worldbowling.org

About Reddentes Sports
Reddentes Sports is a sports agency that delivers smart and impactful solutions in sports. Our services include media rights consulting, commercial sports development, event consulting, project management, organizational consultancy for sports associations, athlete career pathway management and marketing consultancy. Our goal is to provide services and value to transform organisations, businesses and communities by achieving their objectives through sports.