World Bowling and StriveCloud partner to change the way the world consumes bowling forever

World Bowling and StriveCloud, the leading Belgian gamification technology company, have signed a three year partnership to launch a direct to consumer (D2C) app that will unite millions of elite athletes, participants and fans with vibrant competitions and immersive viewing experiences.

This partnership is another step towards the objective of creating an innovative and immersive digital environment that adds a whole new dimension in the experiencing of bowling, from both athlete and a viewer perspective, with the ambition and potential to make bowling the most integrated and digitally connected sport in the world.

Freek Borghgraef, StriveCloud’s co-founder and Head of Customer Development revealed “I was staggered to find out how data-driven the world of bowling is. Being able to track a broad set of statistics of almost any game of bowling played globally opens up a brave new world of possibilities to change the way the world consumes bowling. And that’s exactly the ambition.”

Chris Neilson, World Bowling’s Innovation and Business Development Director commented “This is a giant step for us as we start to break from traditional methodology to partner with experts in the esports community to bring together our sport, our athletes and our federations.

Neilson continued “Strivecloud will provide the core of our digital environment that allows us to build the platform and community along with QubicaAMF, Stack Sports, YBVR and future partners”.

About StriveCloud – StriveCloud is a story that started in 2016, with the two co-founders, Freek Borghgraef and Joris De Koninck, developing a gamified tournament platform for the esports community. Today, the company offers a powerful gamification solution that combines both technology and gamification expertise to help sports and entertainment professionals maximize fan revenue streams by fortifying loyalty.

Want to secure your fan loyalty? The plug-in gamification toolkit is designed to stimulate behaviour on any fan application. Want to launch insanely engaging fan activation? The fan competition platform with tournament engine brings spice and everything nice to any fan engagement campaign.
Companies like the Belgian ProLeague, Swiss Pro League, KAA Gent, Eredivisie, eStudios, KPN, AB InBev, Proximus, Dreamhack Rotterdam, or Ahoy use StriveCloud to motivate customer loyalty or launch hyper engaging competitive activations.

About World Bowling – World Bowling is the International governing body for the sport of Tenpin, Ninepin and the newly formed Para Bowling representing five continental zones and 114 member federations.

World Bowling was recognized by the International Olympic Committee (IOC) in 1979 as the world governing body for the sport of Bowling and by the International Paralympic Committee (IPC) in 2019 for Para Bowling.

For more information and interviews, please contact:
Media Contacts:
World Bowling
Media Department
media@worldbowling.org